Content Audit

A content audit is an evaluation of every piece of content (text, imagery or media) in the outgoing site that is relevant to redesigning a site.

Three perspectives in viewing site

Three perspectives are used when structuring any site from scratch or part of a redesign:

  • Site-view – sets the overall structure and creates a blueprint of the site (sitemapping)
  • Page-view – presents and organizes copy, navigation, and visuals in a way that is logical and meaningful to the end user (wireframming)
  • User view – relationship between one page to the next including actions and task flows intended for visitors to follow. It also outlines paths and decision points from start to finish.

By max macapagal Posted in Posts

Project plans and defining goals

Project Plan consists of the following:
  • project overview
  • schedule including deliverables and methodology
  • budget breakdown with allocated hours
  • communication brief
  • target audience info
  • audience profiles
  • audience technical capabilities
  • user testing plans
  • details and assumptions
  • a line for the client’s signature
Overall goal examples for site design or redesign:
  • increase traffic
  • increase sales
  • highlight a new product
  • make a dynamic, content-driven site
  • decrease calls to customer service
  • create intuitive navigation
  • streamline browsing and purchasing
  • create a salable structure for growth
Good documentation practices:
  • have client’s signature and save it
  • email approvals are OK, but follow-up with hard copy
  • get signature via fax whenever possible
  • create project folder to house signed documents, briefs, proposals, approved site map, visual design directions, etc
Additional charge AC forms:
  • handy way to document increases in scope
  • even if it’s not charged, still issue AC and mark as “gratis” and have record for change
  • work as amendments to the approved budget
Two ways in scheduling tasks
  • create an overview schedule that shows methodology chronologically providing an excellent visual representation of the process as a whole as it relates to the project’s timeline-the big picture
  • build a detailed date-by-date format that itemizes deliverables and approval reviews according to due dates; it can also become a concise day-by-day list of action items communicating pacing to everyone involved that is critical to keeping the project on track
Visual designer VS vs Information designer ID
  • VS creates effective graphics while working under the limitations of the capabilities of the target audience
  • VS is proficient in Photoshop, Dreamweaver, Fireworks, Illustrator, Flash
  • VS must know how to follow schedule and check regularly with PM
  • VS must be adept at communicating with the client
  • VS leads the way in shaping the creative vision
  • ID translate content and business goals into functional schematics with an eye for design, structure and usability
  • ID develops site map and structures the way content navigation is laid out
  • ID defines navigation, functionality and user interaction
  • ID is responsible for developing use case scenarios
A staging area acts as a hub of communication and can be divided into two sections:
  • client staging site
  • team development area
Kick-off meeting is the  launch of the design or redesign project. This opens up the project to include both client and team key decision makers to officially start the launch and can include the following:
  • introduction of the project plan
  • overall site goals
  • schedule and timing
  • content
  • next steps
  • regular meetings
By max macapagal Posted in Posts